Survey Analysis · 2026-09-02

TBF post-purchase surveys: Cursed vs Overlooked

A blinded comparison of the two cohorts' post-purchase survey answers found no significant psychographic differences between them.

Cursed n=49 Overlooked n=118 blind-coded quote-verified

The answer

No. The two cohorts read as the same population.

Both are dominated by money problems. That is roughly 65–75% of each cohort once you harmonize how the themes were split. Physical health comes next, at similar rates in both.

Desires are the same: security, not luxury. Debt-free. A paid-off house. Breathing room. Fears are the same. Voice is the same. Locus of control is the same: external, built on luck, blessings, and fate, paired with a thwarted hard-worker identity. Religiosity sits at about 15% in both. Every one of these is statistically indistinguishable.

There is one candidate difference. Emotional suffering and grief are about twice as salient in the Cursed cohort: 26.5% versus roughly 12.7%. The nominal p-value is 0.03. But about 12 themes were tested, so it does not survive multiple-comparison correction. The Bonferroni threshold is about 0.004.

Treat it as a lean, not a finding. It is also partly a coding-breadth artifact.

Cursed n49
Overlooked n118
Robust differences0
Tentative leans1

Overlooked started at 120 raw responses; 2 duplicates were dropped, leaving 118.

How bias was kept out

There is no prompt confound. The two survey pages ask the byte-identical question: "What is the single biggest problem in your life that you would most want the Tibetan Bracelet of Fortune to help you with?"

Responses were exported from Supabase: surveys.survey_tbf_csd_av_responses and surveys.survey_tbf_overlooked_responses. They were shuffled. Product names were redacted. Cohorts were renamed by coin flip to "Cohort A" (Cursed) and "Cohort B" (Overlooked).

The blinded set went to a sandboxed analyst model. It was given no product, avatar, or marketing context. It open-coded themes bottom-up.

Its quote fragments were then programmatically verified verbatim against the source: 179 checked, 2 fixed. Every theme count was recounted.

A separate mechanical word-frequency layer ran with no model judgment at all: log-odds of a word appearing in a response, cohort versus cohort.

Is the one gap real? The significance tests

Two-proportion z-tests were run on the largest harmonized gaps.

Emotional suffering: 13/49 versus 15/118. z = 2.18, p = 0.030, uncorrected. Physical health: 19/49 versus 34/118. z = 1.26, p = 0.21. Combined finance: 36/49 versus ~76/118. z = 1.13, p = 0.26.

With n = 49 versus 118, gaps under about 10 points are noise. Only the emotional-suffering gap clears that bar. And it fails correction: the Bonferroni threshold is about 0.004 across roughly 12 themes.

TestCursed vs Overlookedzp
Emotional suffering13/49 vs 15/1182.180.030 (uncorrected)
Physical health19/49 vs 34/1181.260.21
Combined finance36/49 vs ~76/1181.130.26

The word-count layer (no model judgment)

No single word separates the cohorts strongly. All |z| < 2.5.

The mild leans: Cursed over-uses "stress" (10% vs 1%), "problem", and "mother". Overlooked over-uses "financially" (11% vs 2%), "retire", "children", "son", "home", and "husband".

Response length and first-person usage are near-identical. Median length is 78 versus 95 characters. "I" appears in 47% versus 48% of responses.

WordCursed countCursed %Overlooked countOverlooked %z
stress510%11%+2.46
problem510%33%+2.06
mother510%43%+1.80
love48%54%+1.12
emotional36%43%+0.91
financially12%1311%−1.65
enough00%87%−1.40
retire00%65%−1.19
son00%65%−1.19
children12%98%−1.17
home12%65%−0.69
pain12%65%−0.69
husband36%119%−0.58

Blind qualitative analysis: Cohort A (Cursed), n=49, vs Cohort B (Overlooked), n=118

Both cohorts bought the same product and answered the identical question: "What is the single biggest problem in your life that you would most want [PRODUCT] to help you with?" (hint: finances, relationships, or physical/emotional/spiritual health). Each cohort was open-coded independently, bottom-up, with no predefined theme list. A response may touch multiple themes, so percentages sum to more than 100%. Every count is auditable via the response-ID lists under each table. No assumptions were made about how the cohorts were formed.

Method note: initial coding was drafted by a delegated model (kimi-k3; grok-4.6 was unavailable) and then audited line-by-line against the source responses — list lengths recounted, ~40 quotes verified verbatim. Corrections found in audit are listed in "Audit corrections" and applied in the comparison.

Part 1 — Cohort A (Cursed), n=49: themes

ThemeDefinitionCount% of AVerbatim fragments
Financial hardship, debt & money scarcityInsufficient income, overwhelming debt, inability to save, money "disappearing," desire for stability or abundance3673.5%"I'm in debt for a lot of money I cannot pay back" (A42); "I make money but I can't seem to save. It's always something" (A2); "don't have money for food" (A29)
Physical health & illness (self or loved one)Chronic disease, injury, surgery costs, a family member's serious illness, desire for strength/independence1938.8%"my husband has to go through another 36 week treatment with radioactive isotopes" (A1); "I have a rare autoimmune disease that has good a lot of hospitalizations" (A34); "My health~ lung issues" (A47)
Emotional & mental suffering (stress, grief, loneliness, overwhelm)Present-tense psychological pain: depression, grief, irritability, mental clutter, longing for peace1326.5%"I AM SAD AND LONELY. JUST SHARING THIS WITH YOU, MY EYES ARE FULL OF TEARS" (A29); "my only sibling passed away in June destroying my emotional and mental health" (A42); "I am losing all hope but still trying day by day" (A17)
Romantic love & partnershipSeeking love, doubt about a partner's commitment, marital strain, fear of vulnerability816.3%"Finding love that is true, forever, honest, genuine and trustworthy" (A23); "I think my boyfriend is lying to me that he will marry me" (A29); "a woman that im scared to tell how much she means to me" (A46)
Family relationships: conflict, accusation, estrangement & repairBroken family bonds, accusations, rejection by children, family "drama," plus wishes to strengthen family ties816.3%"My family is broken and with has happened, I don't think it can be mended" (A1); "Family accusing me of taking money from my mother. It's not true ofcourse" (A14); "My adult children no longer like being around me" (A35)
Spiritual health, protection & energetic concernsSpiritual growth, prayer, releasing negative energy/bad luck, blessing others, third-eye opening816.3%"I have been told I have a dark cloud hovering over me everywhere I go in life" (A13); "Protect my spiritual health so that I may keep blessing others" (A26); "Open up my third eye 👁️" (A49)
Caregiving burden for ill or elderly familyHands-on care for sick/dying relatives, unaided, with financial and emotional toll510.2%"caring for her for the past 6 years, she has dementia... Only I was the one taking care of her" (A37); "my patience being tested daily when it comes to being a caregiver for my mother who is 95 years old" (A22)
Employment & career instabilityJob hunting, age discrimination, hostile supervisor, inconsistent ability to work510.2%"at my age, no one wants to hire someone close to retirement age" (A17); "My supervisor is giving ne a real hard time about my job" (A42)
Housing & property burdensBuying a home, losing a home, clearing/repairing properties, mortgage arrears48.2%"ended losing homeowners" (A41); "I want changes in what we make so I can buy a house of our own" (A38); "Clearing out and fixing my mother's house... clearing out storage" (A31)
Life purpose & service to othersProblem framed as needing resources to fulfill a mission or help others24.1%"Need a lot money to open a sanctuary for strays cats... to comply my life mission" (A48); "so that I may keep blessing others" (A26)
No problem statedDeclined to identify a problem12.0%"I don't think I have" (A12)

Auditable response-ID lists (Cohort A)

Cohort A — Psychographics: Desires / dreams

Pains (present suffering)

Fears (anticipated loss)

Personality / voice

Part 2 — Cohort B (Overlooked), n=118: themes

ThemeDefinitionCount% of BVerbatim fragments
Financial stability, freedom & abundance aspirationDesire for stability, prosperity, "financial freedom," or more money without acute-crisis language; includes generic "finances" mentions4235.6%"Help creating more abundance." (B27); "Financial freedom to get the dog of my dreams without fear of vet bills" (B106); "My finances to be financially free and to able to retire and travel!" (B54)
Debt, bills & day-to-day money survivalCannot cover current bills/debts/basic needs; paycheck-to-paycheck; bankruptcy; "lost everything"3227.1%"I have to decide every month what gets paid and what bill is going to have to wait." (B71); "I filed bankruptcy. I don't have enough money ." (B12); "Money to buy groceries" (B112)
Physical health: chronic pain, illness & agingOwn or family member's illness, chronic pain, diabetes, cancer, weight, declining health with age3428.8%"I broke my femur one year and half ago and I am still in excruciating pain." (B68); "Pain through out my body to stop." (B91); "Staying healthy & already 78" (B8)
Housing: mortgage, ownership & repairsPaying off mortgage, buying a first home, home repairs, escaping inadequate housing1512.7%"All of us is still renting for almost 20 years" (B11); "not being able to get a loan to fix my roof that is leaking" (B15); "repair my home after hurricane Laura damage" (B83)
Providing for & protecting family financiallyWanting money specifically to help children, parents, grandchildren, or others1411.9%"to be able to help my children financially in someway" (B47); "having money to help my family and others in need!" (B88); "my blind son could stay in the house he's always lived in" (B113)
Spirituality, faith & spiritual growthRelationship with God, church, spiritual health, divine favor, protection, spiritual warfare1411.9%"My relationship with God" (B2); "I need favor and prosperity and protection for me and my children." (B66); "Open the path that has been closed by evil people that do witchcraft on me" (B80)
Marriage & romantic relationship strainProblems with an existing partner: emotional distance, intimacy, addiction, gaslighting, decisions97.6%"I feel gaslit by my husband" (B24); "My libido or has been nonexistent for quite some time… I don't know what's wrong with me." (B25); "to help my husband stop drinking alcohol" (B79)
Family relationships: estrangement, harmony & communicationEstrangement, wanting family to get along, children to call, family reunion, desire for a child97.6%"I have not talked to my daughter in about 25 years. I would like to reunite with her." (B45); "my 2 adults children to communicate with me often" (B22); "I wish my kids could have both parents together all the time" (B81)
Emotional & mental healthDepression, sadness, stress, anxiety, emotional toll, fear of time running out97.6%"Finances — resulting to feeling of sadness and depression" (B43); "giving me constant concern plus mental health issues" (B10); "Health and fear of running out of time" (B87)
Employment, job loss & careerJob loss, finding/keeping a job, job dissatisfaction, career training75.9%"I have been laid off my job and I need to find another job." (B1); "I do not like my job, but I needed to pay my bills" (B118); "Find the perfect job that will financially support me and my family" (B7)
Retirement & fixed-income strainUnable to retire, forced back to work, or stretching a fixed/government income75.9%"I'm 73 years old and still have to work full time as an RN. I wish I could retire" (B53); "I cant retire because I still have a house payment… Im 76 and tired" (B28); "Now, I am old and poor. I need to go back to work" (B101)
Seeking love & companionshipFinding a romantic partner, soulmate, "Mr Right," keeping love coming75.9%"To help me find my Mr Right… I've been widowed for 5 years" (B29); "I am just trying to find my soulmate" (B77); "I need my a romantic partner in my life." (B66)
Caregiving for ill/dependent familyFull-time or heavy care for disabled, ill, elderly, or dependent relatives75.9%"My husband is a disabled combat veteran… led me to be his full time care provider." (B61); "Caring for myself & my 92 year old mother. We are both widowed." (B115); "Breast cancer and dealing with 2 Autistic Grandkids" (B38)
Grief, widowhood & bereavementDeath of a spouse (incl. suicide), widowhood, burial costs, mourning65.1%"My husband passed away last year… there's not enough money to bury my mother" (B16); "I am a widow my husband died 6 months ago I am having a bad time with everything!" (B49); "my husband committed Suicide. I lost my home and all finances!" (B82)
Business & entrepreneurshipGetting clients/orders, launching or reviving a business, business failure fallout54.2%"Getting orders from my small businesses." (B44); "I want my business to flourish with new clients." (B14); "a business that failed within 3 minths" (B37)
Legal disputes, scams & financial shocksLawsuits, being sued, estate disputes, refinancing scams43.4%"I am being sued by friends who loaned me money" (B37); "my current lawsuit… from the car accident" (B59); "refinancing scam" (B109)
Self-development, purpose & groundingWanting confidence, focus, self-worth, to become "the best person I can be"32.5%"I want to be grounded know where I stand my value I need to focus on me" (B58); "bring out the best person I can be" (B7); "Walking in confidence and knowledge of the divine." (B110)
Loneliness & lack of friendshipExplicit loneliness or absence of friends (non-romantic)21.7%"Feeling lonely with no friends. I am loved and supported but no friends" (B94); "was sad about mistakes I made and lonesome" (B9)
Non-substantive / off-topicGreetings, shipping questions, product anticipation; no codable problem32.5%"I'm am greatly grateful to be apart of this server" (B13); "How long to get the [PRODUCT]s" (B56)

Auditable response-ID lists (Cohort B)

  1. Financial stability/abundance (42): B2, B3, B5, B18, B21, B22, B23, B25, B26, B27, B31, B32, B35, B36, B39, B40, B41, B43, B54, B57, B60, B63, B66, B67, B70, B75, B76, B79, B85, B90, B92, B93, B99, B100, B103, B105, B106, B108, B111, B114, B115, B116
  2. Debt/bills survival (32): B1, B10, B12, B14, B15, B16, B19, B34, B37, B49, B51, B52, B59, B61, B65, B69, B71, B73, B74, B78, B83, B84, B86, B88, B96, B98, B101, B102, B104, B109, B112, B117
  3. Physical health (34): B4, B5, B6, B8, B15, B20, B22, B23, B26, B30, B32, B35, B36, B38, B46, B50, B51, B63, B65, B67, B68, B69, B73, B76, B84, B85, B87, B89, B91, B98, B99, B100, B116, B118
  4. Housing (15): B11, B14, B15, B17, B21, B28, B52, B64, B72, B73, B79, B82, B83, B97, B113
  5. Providing for family (14): B4, B11, B47, B50, B60, B64, B74, B78, B88, B90, B98, B111, B113, B117
  6. Spirituality/faith (14): B2, B4, B26, B30, B41, B47, B55, B66, B80, B84, B95, B101, B110, B116
  7. Marriage strain (9): B22, B24, B25, B26, B39, B41, B57, B65, B79
  8. Family relationships (9): B4, B22, B33, B40, B45, B62, B81, B93, B97
  9. Emotional/mental health (9): B6, B9, B10, B40, B43, B55, B81, B87, B117
  10. Employment/career (7): B1, B7, B9, B19, B68, B111, B118
  11. Retirement/fixed income (7): B28, B51, B53, B54, B78, B101, B107
  12. Seeking love (7): B2, B9, B29, B66, B77, B107, B116
  13. Caregiving (7): B16, B38, B61, B72, B73, B113, B115
  14. Grief/widowhood (6): B16, B21, B29, B49, B82, B115
  15. Business (5): B11, B14, B31, B37, B44
  16. Legal/scams (4): B37, B59, B97, B109
  17. Self-development (3): B7, B58, B110
  18. Loneliness/friendship (2): B9, B94
  19. Non-substantive (3): B13, B48, B56

Note: B42 ("All above I need help in each category listed above") endorses every category without specifics and is not assigned to individual themes.

Cohort B — Psychographics: Desires & dreams

Aspirations cluster around security rather than luxury: owning a home, being debt-free, a small cushion. "I wish to debt free, renovations needed for our home done and just a little safety net of money flow in my bank account." (B14); "we don't have our own, house praying and dreaming to have financial-blessings for all of us" (B11). Secondary dream domains: retirement with leisure — "to able to retire and travel!" (B54); romantic companionship — "hoping to find a wonderful man to spend the rest of my life with" (B29); "just wish to live a happy and fulfilled life" (B77); family restoration — "It would be a blessing to have them in my life." (B45); "my family to be complete again" (B81); generosity as a dream — "to donate financially to a couple of charities in the church in Honer of my Mother" (B47); occasional idiosyncratic wishes — "Financial freedom to get the dog of my dreams" (B106); "I want to have another child this year." (B33); and entrepreneurial expansion — "we can have our own family business like a supermarket or a grocery store" (B11).

Pains (present suffering)

The dominant register is active, grinding suffering, described bodily and logistically: "I live with pain all over my body every day." (B69); "I am still in excruciating pain… too painful to walk" (B68); "always tired" (B15). Financial pain is a recurring monthly ordeal: "Every month I have to stretch my money to pay my bills." (B78); "I hate to have to tell my kids we can't cause we don't have the money." (B117). Relational pain is raw and specific: "I feel gaslit by my husband" (B24); "This separation has taken a toll on us emotionally as well as financially." (B81). Grief is fresh for several: "my husband died 6 months ago I am having a bad time with everything!" (B49). Housing deprivation is concrete: "get out of a 10'10 room I've been living in for the past years" (B52). Caregiver exhaustion appears: "It is extremely challenging to make it on his VA disability and Social Security every month." (B61).

Fears (anticipated loss)

Fears are future-oriented and concrete: mortality and time — "fear of running out of time" (B87); dying before obligations are secured — "so when something happens to me the house would be paid and my blind son could stay" (B113); "not enough money to bury my mother and have a funeral properly for her" (B16); job failure — "I really need to ensure I don't fail at this new job." (B9); losing housing to institutions — "That the estate is trying to take" (B97); legal judgments — "I am being sued by friends" (B37); future costs — "without fear of vet bills" (B106); permanent family separation — "waiting patiently for the government to approve his return" (B81).

Personality / voice

Part 3 — Cross-cohort comparison: theme by theme

Financial problems. Both cohorts are dominated by money concerns, but the headline numbers mislead. Cohort A (Cursed)'s coding used a single broad "financial" theme at 73.5%; Cohort B (Overlooked)'s coding split finance into "stability/abundance" (35.6%) and "debt/bills survival" (27.1%), whose disjoint union is ~62.7% — and audit found at least B107 and B113 carry clear financial content missed by both B finance lists, so B's true combined figure is ~64-65%. After harmonizing, the gap is ~9-11 points: direction A > B, but within the range where sampling noise plus coding granularity cannot be ruled out. At minimum: finance is the majority theme in both cohorts.

Physical health. A 38.8% vs B 28.8% — a 10-point gap in A's direction. With these sample sizes the standard error of the difference is roughly 8 points, so this is not robust; the content is near-identical (diabetes: A25/A8 vs B15/B73/B89; chronic leg/body pain: A8/A20 vs B68/B69/B91; a spouse's cancer: A1 vs B23).

Emotional suffering. A coded a broad "emotional suffering" theme including grief at 26.5%; B split this into "emotional" (7.6%) and "grief/widowhood" (5.1%), summing to ~12.7%. The harmonized gap is ~14 points in A's direction — the only theme-level difference large enough to tentatively call real, and even it is partly inflated by A's broader coding (peace-seeking like A30 and A14 counted in A; B's terse mentions like B40 "Finance, family and emotional" counted narrowly). The true gap likely sits between the harmonized 14 points and something smaller.

Romantic/relationship. A's romantic theme 16.3% vs B's union of marriage strain (7.6%) + seeking love (5.9%) ≈ 13%. Effectively similar; the ~3-point gap is noise. A qualitative shade: B's marriage-strain quotes name concrete spousal problems (gaslighting B24, drinking B79, unilateral retirement B65), while A's romantic quotes skew toward seeking/doubting (A23, A29, A46) — but the counts behind this contrast are single digits on both sides.

Family relationships. A 16.3% (8/49) vs B 7.6% (9/118) — a 2x ratio but built on single-digit counts; plausibly noise. The flavor differs: A's family material centers on accusation and active drama ("Family accusing me of taking money from my mother" A14; the near-identical A37; "My adult children no longer like being around me" A35), while B's centers on estrangement and harmony wishes ("I have not talked to my daughter in about 25 years" B45; "I would like my family to get a long" B62). Suggestive, not established.

Religiosity/spirituality. A 16.3% vs B 11.9% as coded — but audit found B's list omits B16 ("God willing. 🙏🏻"), B32 ("Amen 🙏"), and B98 ("I need financial blessings"), which lifts B to ~14-15%. Essentially equal. The registers differ slightly in emphasis: B leans conventional-Christian/prosperity (God, church, blessings, favor: B2, B4, B47, B66) with one spiritual-warfare case (B80); A includes more New-Age/energetic framing (dark cloud and manifestation A13, third eye A49, negative energy release) alongside prayer (A31). Both registers appear in both cohorts; only the mix shifts, on counts too small to call.

Caregiving. A 10.2% vs B 5.9% — noise (5 vs 7 respondents). Same archetype in both: unaided care of an elderly parent (A22, A37 vs B115) or ill spouse (A1 vs B61).

Employment. A 10.2% vs B 5.9% — noise.

Housing. A 8.2% vs B 12.7% — noise; direction B > A. B's housing content includes more pay-off-the-mortgage-before-I-die framing (B28, B113, B17).

Retirement/fixed-income and age markers. B has a distinct retirement-strain theme (5.9%: B28, B53, B78, B101, B107 etc.) and frequent explicit old-age self-identification (78, 76, 73, 75 years old; a 92- and a 95-year-old mother across the two cohorts). A has no retirement theme, though near-retirement age appears once (A17) and A22 cares for a 95-year-old mother. Direction B > A on explicit retirement/age framing, but the counts are too small to call robust; both read as older cohorts.

Providing for family financially. B codes this as a distinct theme (11.9%); in A the equivalent impulse appears in ~3 responses (A13 "for me and my sons", A31 helping sister with bills, A39 struggling single mother) ≈ 6%. Direction B > A, not robust.

Widowhood. B 5.1% (6 widows: B16, B21, B29, B49, B82, B115) vs A ~2% (A5). Noise at these counts.

Non-substantive answers. Both cohorts contain a small residue: A12 (2.0%) vs B13/B48/B56 (2.5%). Same.

Part 3 — Psychographic axes

How Cohort A (Cursed) and Cohort B (Overlooked) compare on the psychographic axes coded in Parts 1 and 2.

Robustness & similarities

With n=49 in Cohort A (Cursed) vs n=118 in Cohort B (Overlooked), one respondent is worth ~2.0 percentage points in A but only ~0.85 in B. For themes in the 10-30% range, the standard error of the difference is roughly 6-9 points: gaps under ~10 points are plausibly sampling noise; only gaps of ~12-15+ points deserve to be called candidate real differences. By that standard:

Coding-boundary artifacts to respect if reusing these numbers: A's "financial" 73.5% ≈ B's 35.6% + 27.1%; A's "emotional suffering" 26.5% ≈ B's 7.6% + 5.1%. Compare harmonized figures only, never the headline ones.

Similarities

The cohorts are mostly the same. Both are overwhelmingly money-preoccupied (roughly two-thirds to three-quarters once coding is harmonized), health-burdened at similar rates, near-identical in religious language (~15%), similar in romantic/relationship share (~13-16%), and indistinguishable in voice: the same bimodal terse-vs-confessional tone, the same petitionary thank-you posture, the same external locus of control with rare self-blame, the same security-not-luxury desires, and the same older, caregiving, widowed demographic texture. The single candidate difference — emotional suffering and grief being roughly twice as salient in A — is itself partly a coding artifact. Nothing in the quantified data supports treating these as meaningfully different populations.

Audit corrections and coding caveats (applied above)

  1. Cohort B (Overlooked) religiosity undercount: B16 ("God willing"), B32 ("Amen"), B98 ("financial blessings") carry God-language but were excluded from B's spirituality list; corrected B figure ~14-15%.
  2. B finance misses: B107 ("money coming enough to pay all the bills") and B113 ("money to pay my house") are in other themes but absent from both B finance lists; corrected B combined finance ~64-65%.
  3. Cohort A (Cursed) finance edge case: A1 ("depletion of all of our resources") was not counted financial; counting it would move A to 75.5% — does not change any conclusion.
  4. A family theme breadth: A's family list includes two repair-wishes (A11, A33) alongside conflict cases; the theme was renamed "conflict, accusation, estrangement & repair" to match its ID list.
  5. B42 endorses all categories without specifics and is unassigned; this slightly deflates every B theme by up to 0.85 points.