Richard Hook 2, with the Amoo edit
The full six-minute dashboard winner. Its original narration carries an unravelling embroidery opening, music and 30% supporting picture.
The finished Amoo edit
Intricate gold embroidery quietly unravels as an unseen force pulls away its thread. “YOUR LUCK / IS BEING STOLEN” sits above it. The visual carries the idea of something painstakingly built being quietly undone; Richard’s voice supplies the money context. Champa appears at 3.44 seconds, after “no matter what you do.”
The exact original · Control
20260519 - TBF Monk Trial Task | Richard Hook 2 - 17 Jetsetters (Curses)
This is the Richard near the top of the TBF Cursed dashboard: #2 among its 90-day winners by spend, with $5,578.61 spend, $9,940.53 attributed revenue and 1.78 ROAS in the 8 September, 07:35 UTC snapshot.
The Amoo reference
20260301 - TBF Curses Monk Message | Amoo style edit - 2 - 17 Jetsetters (Curses)
The reference contributes the editorial approach: metaphor first, a strong headline, supporting imagery, inset authority and music. Its apple shot is not recreated. Its approximately 68% supporting-picture share becomes your 30% target.
TBF Exp 98
Queued in AdLauncher; not live yet. The queue owns verified copies of the full original and the finished edit. It will publish through the normal release cadence into a fresh adset in TBF Curses Testing.
| Control | Exact Richard Hook 2 original, 767 words |
|---|---|
| V1 | Same full narration and timing, with the complete Amoo treatment |
| Shared setup | Same audience, canonical headline and primary text; both versions follow the same primary/quiz destinations |
| Delivery | 2 videos; 4 ads expected after the standard two-destination expansion |
| Spend setting | AdLauncher’s $20/day adset minimum-spend target within the existing campaign |
| Readout | Normal four-day/$50 eligibility; compare allocation, with purchase and ROAS context |
This tests the complete editorial package. It cannot tell us whether the opening, captions, crop, cutaways or music caused a difference individually.
Saved SoulGem mode
Authority Amoo Edit · authority_amoo_edit
The reusable recipe starts with an original, non-obvious metaphor chosen for the script. Embroidery is this example’s concept. The mode adds word-timed cutaways, circular presenter insets, white/yellow captions and a musical arc, counting all supporting-picture time toward 30%.
For existing winners, source preparation preserves their original audio and timing. This run reframes the original to remove its baked-in text, adds 15 cutaways totaling 109.78 seconds, then burns captions from the exact 767-word script. No new narrator performance was generated.
Verification passed: complete video decode, exact caption words, original audio stream preserved through the edit before music mixing, matching source/final hashes, and product-shot review.
Earlier source error
The earlier 2:42 demo used Exp014 V1’s 397-word compression. Edward meant the full Richard Hook 2 dashboard winner. This six-minute rebuild corrects that mistake; Exp 98 uses the two full-length videos above. The earlier shortened demo is excluded from the experiment.